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Monday, January 17, 2011

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Sunday, January 16, 2011

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Tuesday, January 11, 2011

Success in SEO Equals Lots of Traffic

Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites. 

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need. 

How a webmaster gets their website to the top of a list is called Search Engine Optimization, or SEO. Optimizing a website involves many of the same techniques, whether the aim is to optimize for Google Adwords, Yahoo, Ask Jeeves or others. There is a list of what not to do as well, and that list is applicable to all engines, as it mostly refers to tricks and hacks that unscrupulous designers use to try to trick the engines. These kind of pages generally get removed by automated tools and won't last very long, so they are not recommended to bother with. 

Website optimization starts with content. If the content is irrelevant, the website will not last long in the rankings, no matter how many keywords are included. The best way to get relevant content is to get an expert to write the content. General content may be more friendly to beginners, but in the search engine optimization arena, content is what is going to keep readers coming back and webmasters linking to the page. 

Many search engines use link counters to rank sites. If enough people like and value the site, they will link to it from their own site as an example of expert help for visitors seeking more detailed information than they can provide, or are willing to provide. Often, general-interest sites will link to expert sites, thereby also driving their own traffic up as the initial portal to those expert sites and improving their own rankings in the optimization listings. 

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all. 

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme. 

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization. 

When the content is being created, keywords are the "anchors" that search engines hook onto, but just filling your content with keywords risks being dismissed as a spam site, as many spammers merely fill a page with keywords, hoping to hook anyone searching for anything. These kind of pages are usually removed quickly, but they exist nonetheless. Specific keywords are the key--instead of Search Engine, use Search Engine Optimization for Google, or combinations of the key words or phrases. Optimization for Search Engines in one area, then Optimizing for higher Search Engine rankings in another increases the chances of an engine ranking your website content a little higher than it may have otherwise. 

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites. 

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

What SEO Can't Do

SEO in its simplest, purest and most wholesome sense is a wonderful thing. A website optimised for search engines is lovely. All tagged up, with your page titles succinct yet informative, weighing in at a feather light 65 characters. Page descriptions honed to a super relevant, not toooooo salesy 140ish characters. Then there are your H1s and H2s, your anchor text, delightfully rapid load times and not a hint of floppy flabby code to confuse the bots. 

Your graphics are nice and compressed, your keyword density is nestling somewhere just under the 3% mark. Files are named and the navigation is a dream. 

Excellent. Everything but everything SEOwise is A1, ship shape and Bristol fashion. And after a while here comes all that lovely traffic. Lots and lots of visitors eager to spend their time mooching around your website finding out all about you and what you do and what you offer before wending their way to your checkouts, arms loaded with products. Maybe you're not actually selling, maybe your visitors are subscribing to your publication or voting or downloading. Hey! It's your business objective after all. 

But hang on? All these first time visitors. Well, it's a bit much isn't it to expect them to do the do on their very first visit? And you find that many don't. They hardly know you for heaven's sake. Would you go all the way at the first time of asking? Probably not. Never mind. There's always next time. 

Except. There isn't a next time. And there won't ever be another time. You've gone to all that trouble attracting, enticing your prospects and well.... you've blown it. The came, they saw, they bounced. 

Why? Because your content doesn't cut it. All that investment in SEO to attract visitors but when it comes to engagement, entertainment, value, the close, you goofed. Maybe they were bored, or patronised or just saw that there was nothing in it for them. Maybe they just didn't quite trust you enough. 

Think about it. All you can realistically hope to achieve on a first visit is to start to nurture a relationship, to build trust. It's only on the second, the fifth, the fifteen visit that your call might be actioned and the sale made or the email submitted or whatever. When your content offers a compelling reason for someone to revisit your site then you stand a chance of building build the necessary trust that will eventually lead to your objectives being fulfilled. 

What can't SEO do? 

SEO can't convert. 

If your content fails - you fail. No matter how.

SEO & Social Media Marketing To The Rescue

Now that the website is live, we just relax and wait for all that traffic and recognition, right? Get real! 

Internet marketing and online promotion require ongoing attention and acute care. The good news is that this phase of the website development process can be the most rewarding - both emotionally and financially. Checking your website stats and seeing that you have ten times the traffic increase when compared to last month, and having to hire additional help to respond to all of the contact form submissions can be very exciting times for any online business. (Yay! #success) Where do I start then? 

A properly crafted website well on it's way with this. During the website development phase great care and attention was taken to lay the ground work for a sound SEO (search engine optimization) foundation. Well thought out page titles, meta tags, keyword sensitive copy-writing and a solid interlinking system should have all been in place. Having these items in place will greatly help in increasing your relevance in the eyes of major search engines. Web directories and Search engine submission 

One of the first steps after launching the website should be submitting your site to the top web directories and search engines. Getting listed can sometimes cost a nominal fee and at times can be a long process, so it's important to get the ball rolling. 

Getting your site known and listed on directories can help in numerous ways: 

People who use these directories can find your site 

Lets the search engines know that your website exists 

Provides links back to your site from some top page ranked sources 

Link building 

Link building is another important step in promoting your website. Having in-bound links listed on highly reputable and relevant websites is probably at the top of Google's long list of criteria for determining your pages rank. Make sure that your approach with link building is ethical. (Not-so-good practices such as using link farming services can quickly make your site disappear in the eyes of the major search engines.) The Best practices of getting your links listed on websites that are relevant to yours can direct visitors to you as well as making search engines say: "Hey if that top ranking website thinks that your site has reputable and relevant information then it must be so." 

Best practices for link building include (but are not limited to) the following: 

Writing articles for websites or blogs and including a link back to your site in your authors bio 

Writing articles and submitting them to article publication services 

Adding a link on your site to a website you hope to get your name on, contacting them and asking for a reciprocal link in return 

Having content on your website that is actually inbound link worthy. 

Keeping your content fresh. 

A very large mistake many people make after launching their website is never adding new content or updating existing pages. This hurts your visibility in numerous ways. If there is never anything new to see visitors will never feel the need to return. The same is true for search engine spiders - they want to eat up and index all of your new content. 

Top experts also feel that search engines give more importance to sites with frequently updated content as the info must be time relevant. Spiders keep track of how often new content is added to your site and determine the frequency of their trips back to you based on this data. The more content you produce, the more visits you'll have from all your friendly neighbors on the net. Harnessing social media. 

Using social media channels like Facebook and Twitter can help keep you in touch with your fans, tribe and client base. Social Media is a great avenue for building upon old relations and creating new ones as well. The viral nature of social media marketing also provides huge potential for exposing your website to an exponential number of people, friends of theirs and their friends' friends, and so on ad infinitum. 

There are many ways to market your website and get your name out there so that your people find you.