Common Procedures Done in an SEO Campaign

SEO or search engine optimization is one of the most popular and in-demand types of Internet Marketing techniques used today. According to many SEO experts, this is because of its success for increasing the quantity and quality of visitors visiting a website through search engines, such as Google, Bing, and Yahoo!. 

This Internet Marketing technique can be very useful for an online business that depends mainly on the quantity and quality of visitors visiting their website, such as an e-commerce website. However, many other online services have also gained success through the use of SEO. 

But like many other types of Internet Marketing strategies, SEO takes a lot of time and effort to reach its main goal. Many SEO experts have also commented that SEO can take years of dedication for it to grow. According to many SEO Philippines experts, it also involves a lot of work, in which a whole team of experts are needed to start a successful SEO campaign. 

Common Procedures Done in an SEO Campaign 

There are many procedures done in an SEO campaign even before the campaign starts. Here are some of the most common procedures that SEO experts follow in starting an SEO campaign. 

Before the Campaign 

Website Analysis 

This part of SEO involves an expert or a specialist analyzing the website’s condition, if its “SEO Friendly or not”. This is also the starting point from which SEO experts would draw out the kinds of keywords that they would use in keyword research. 

Keyword Research 

Keyword research is the key factor in making an SEO campaign successful, particularly in long run. This involves researching on highly searched keywords or key phrases that describes the services and functions of their website. According to many SEO Philippines experts, it’s important to take note that the keyword must be relevant to what a website offers. 

Starting the Campaign 

On-Page Optimization 

If the website was poorly optimized, or not “SEO friendly”, SEO experts would then proceed in applying on-page SEO optimization to increase the website’s relevance in a specific search query. This procedure involves a lot of changes within the website’s structure from its coding to its content. 

Off-Page Optimization 

After on-page optimization, SEO experts and specialists would then proceed to off-page optimization. This, according to many SEO Philippines experts, is where the bulk of SEO work is found. This normally involves a lot of work, but usually aims in improving the quantity and quality of links going back to the website. This is known as link building. 

After the Campaign 

If all goals are reached, maintaining it is recommended. This is the reason why SEO is considered a lifetime work. If clients, however, chose not to continue with the maintenance, their ranks in search engine would steadily decline, particularly because search engines are continuously changing their algorithm which will require continuous change in SEO tactics and strategies.For more information visit to our site at